Where there’s a human condition, there’s some marketer trying to make money from it. Are we really led to believe that a $6, 2oz bottle of lotion can give you energy? I bought some to find out and while it sits here on my desk I’m reminded of my struggle with commerce and marketing. In one hand lies my career and the belief that advertising and design can bring about real change, good change that leads to a better experience. And in the other is the belief that capitalism is responsible for many evils in our society. From this bottle of lotion I realize I am both the problem and the solution.