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Creative and Art Direction

Creative & Art Direction

Design

Photo Direction

Photo Direction



Where We Drinking Mobile App

What's better than your phone telling you where the local drink specials are? Nothing. Nothing I tell you. Here's some iPhone screen grabs for the app (also available for Android). Responsibilities include creative direction as well as interface design and user experience. Features of the app include geolocation, social media, databases, integrated Google maps and search, bookmarking, add to contacts, get directions, dial phone number and plenty more.

mobile app,  Drew Wallace



Infographics

Not sure if you'll see job postings anytime soon for one, but I've been working to coin the title Infographicker. So what about it? Well, here's some infographics developed about the company I worked for at the time and a couple for the old Volkswagen Das Auto Magazine.

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LaBov and Beyond Infographic, Drew Wallace #1

LaBov and Beyond Infographic, Drew Wallace #2

LaBov and Beyond Infographic, Drew Wallace #3

LaBov and Beyond Infographic, Drew Wallace #4

LaBov and Beyond Infographic, Drew Wallace #5

LaBov and Beyond Infographic, Drew Wallace #1

LaBov and Beyond Infographic, Drew Wallace #2

LaBov and Beyond Infographic, Drew Wallace #3

Volkswagen Das Auto Magazine Infographic, Drew Wallace #4

Volkswagen Das Auto Magazine Infographic, Drew Wallace #5



A Day Away Salon & Spa Web Site Design

Check it out, it's a horizontal site. Hey cool! So I snagged this little project and highered a photographer to shoot the salon with me and a developer to produce this little gem.

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salon and spa web site design, Drew Wallace

salon and spa web site design, Drew Wallace



Hair Stylist Identity System

Uncoated and beautiful the way every business card should be. The main objective of this design was to create a look that dances on the line of edgy and classy while doubling the business card as an appointment card.

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Hair Stylist Identity System, Drew Wallace #1

Hair Stylist Identity System, Drew Wallace #2

Hair Stylist Identity System, Drew Wallace #3

Hair Stylist Identity System, Drew Wallace #4

Hair Stylist Identity System, Drew Wallace #5



Logo Identity

Here's the logo I developed for my online store opening soon.

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logo design diner, Drew Wallace



Logo Identity

So I wanted to throw my hat in the ring on the logo development assignment for the Harley-Davidson Dealer Sales Incentive Program and they just so happen to like it.

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harley-davidson logo, Drew Wallace



Logo Identity

A logo for the iPhone and Android app Where We Drinking.

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Where We Drinking Logo, Drew Wallace



Logo Identity

This salon and spa was in desperate need of an updated look—one that matched their environment—after knocking down the walls and expanding with a studio. Enter the new logo.

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A Day Away Salon and Spa Logo, Drew Wallace



Logo Identity

Question: Can you design a logo for a start-up producing all-natural dog products? Answer: Hmmmmmaybe.

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Dog and Leaf Logo, Drew Wallace



Band Identity

I would love to do more music related jobs if only I had more friends in kick-ass bands. This little number is an illustration of Meyer Lansky that landed itself on the cover of their latest album. "Who's Myer Lanksy?" you ask? Why he was the mob's accountant—and some say the mob's mastermind—of course.

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Elephants in Mud, EIM, Drew Wallace



Logo Identity

These guys want to save your lawn and restore it to its original glory. You know, what it use to look like before your dog killed the lawn and you let that barberry grow death spikes. Yeah, you know.

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Rescue Lawn Care, Landscaping Logo, Drew Wallace



Logo Identity

This company was formed after two other companies merged. Their focus is on creating custom component parts at professional grade for large companies. Get it, Proponent? O yeah, I was also involved in the naming of this company and presented the creative rationale at the board members meeting.

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Proponent Logo, Drew Wallace



Logo Identity

Here's a logo for the Volkswagen Military Bonus, which is given to those who serve. It was a pretty small program that only ran in the Western Region at just a few dealerships in the San Diego area. But despite it's small reach it still has big aspirations.

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Volkswagen Logo, Drew Wallace



Logo Identity

These two logos were created for concerts put on by the non-profit Unity Performing Arts Foundation.

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Unity Performing Arts Foundation, Drew Wallace

Unity Performing Arts Foundation, Drew Wallace



Where We Drinking Web Site

You can view the online version of the mobile app here. The service lets friends gather where drink specials are featured in their area while introducing a mobile and online marketing plan at an affordable costs to establishments. Responsibilities include creative direction as well as interface design and user experience. Features of the site include dynamic user profiles, geolocation, age verification, sort by type, databases and plenty more.

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where we drinking web site design Drew Wallace



Christmas Cards

Hand drawn fonts, custom illustrations, tons of fun concepts, who could possibly be happier during the holiday season than a designer? Ok, well I guess maybe Santa.

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Christmas Card, Drew Wallace

Christmas Card, Drew Wallace

Christmas Card, Drew Wallace

Christmas Card, Drew Wallace

Christmas Card, Drew Wallace

Christmas Card, Drew Wallace

Christmas Card, Drew Wallace



Christmas Card Concepts

Here's some additional concept graphics.

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Christmas Card, Drew Wallace

Christmas Card, Drew Wallace



Volkswagen Certified Pre-Loved Up-Sell Campaign

Direct mail up-sell campaign segmented per owners vehicle.

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Volkswagen direct mail, Drew Wallace



Volkswagen Das Auto Magazine Layout Design Elements

These two show off some of my editorial design and post-production ninja skills.

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Volkswagen Das Auto Magazine editorial design, Drew Wallace

Volkswagen Das Auto Magazine editorial design, Drew Wallace



Posters

Words, illustrations and concepts you see here are by me. The Jay Reatard image is by Ray Lego.

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subvertising posters design, Drew Wallace

jay reatard, ray lego, poster, Drew Wallace

corn bomb, poster, Drew Wallace

political graphic, poster, Drew Wallace

political graphic, subvertising, poster, Drew Wallace

benefit poster design Drew Wallace



Shirt Designs

What kind of designer would I be without some shirt designs? The Volkswagen shirt you see here won me an all-expense-paid trip for two to the Baja 1000.It was my first time in Mexico so I took full advantage (of the free bottled water of course).

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threadless shirt design, Drew Wallace

Volkswagen baja1000 shirt design, Drew Wallace



Wedding Invite

I had the honor of designing my best friends wedding invites, and lemme tell you, I sure went to town. I hand finished them myself with a custom made band, twine and rubber stamp.

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wedding invite design, Drew Wallace

wedding invite design, Drew Wallace



Concert Collateral

Items included concert program, local ads, tickets, concert logo, billboards, microsite, post cards and direct mailers.

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concert collateral, Drew Wallace

concert collateral, Drew Wallace



Volkswagen Certified Pre-Loved Dealer Internal Site

An internal site for dealers to check sales goals, learn about industry news, view photos of other dealers, play VW related games and more.

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volkswagen pre-owned dealer site design, Drew Wallace

volkswagen pre-owned dealer site design, Drew Wallace



Subaru Always Ready Delaer Collateral

Some materials for dealers to reference when selling the newly redesigned Impreza and Forester.

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subaru, Drew Wallace

subaru Drew Wallace



Subaru Gold Rush Dealer Training Kits

Kits were provided to top 12 Regional Subaru Dealer Representatives who were trained on how to train local dealers using this kit. Items included a 5-color competitive comparison guide, 5-color metalic posters on newsprint, recognition chips and gold nuggets, DVDs and a hand-burned folder in a custom spray-painted binder.

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subaru Drew Wallace



Western Star Sales Incentive Award

An award cast from iron and molded from my logo set in a wood burned box.

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subaru Drew Wallace