It takes a team and I’ve worked with the best. The following is a curation of my favorite pieces of content I’ve had the privilege to work on.
I've had the distinct pleasure of working with some very talented photographers. From automotive, portraiture and product to editorial, advertising and studio shoots, I've directed, concepted and planned a wide range of projects.
Photos seen here were shot by the following list of photographers.
Das Auto Magazine is the owner loyalty publication for Volkswagen Group of America. At the time of my involvement circulation was approximately 675,000 and was published twice a year. My responsibilities included creative direction, art direction, photo direction and even some design. This meant I was heavily involved in all stages of the publication from content development to c-level client presentations and press checks. I hired photographers and illustrators, directed photo shoots, and oversaw an editorial design team.
As lead creative on Native Eyewear, I oversaw and lead all creative executions associated with the brand from 2014 to 2016. This includes creative strategy, photo direction and planning, social media, digital promotions, grassroots activations and retail support. Working with a very talented team of creatives, designers, event masterminds and account professionals, I ensured creative execution was held to brand standards, a high quality of design aesthetic and follows creative strategy cross-platform.
Click here or on the catalog cover image to read the full issue.
Hand drawn apparel for fishings most popular sunglasses company, Costa Del Mar.
This is a collection of illustration, design and conceptual work created for the iconic brand, Mountain Dew. It ranges from hand drawn apparel, to logos, to POS and more.
Mountain Drew says, Do the Dew.
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With a last name like Wallace, who could possibly be more elated than me to work on a Scotch brand?
As lead creative on The Macallan Rare Cask, I oversee all OOH, print and digital advertising in North America from 2015 to present. This includes, product photography, on-premise and off-premise materials, marquee influencer activations, event design, out-of-home and print media.
Do yourself a solid and order a dram of this impeccable whisky next time you're out celebrating. Or even better yet, buy a bottle. It will surely be the centerpiece of any bar lineup.
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Moving fast and doing cool shit with this brand. I'll explain soon.
The most prolific brand of golf shoes on tour, FootJoy, asked us to help relaunch their flagship line of shoes, SYNR-G. We quickly jumped on the opportunity and developed these ads for Golf World Magazine. My responsibilities on the project ranged from concepting and pitching creative strategy to art directing the photographer and illustrator.
As lead creative on SoBe from 2014 to 2015, I oversaw and led all design associated with the brand. This included social media posts, digital promotions, grassroots activations and POS. Working with a very talented team of creatives, designers, event masterminds and account professionals, I ensured creative executions held to brand standards, a high quality of design, and that everything followed our creative strategy cross-platform.
The ESPN for Colorado sports, Mile High Sports Magazine is the print publication feature of the Mile High Sports News Network. I was responisble for design, layout, photo editing and photo post production.
A collection of my favorite logos I've designed over the years.
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As smartphones continue to advance and the proliferation of broadband access increases, so too does the opportunity for rich digital storytelling. As a curious creative, I've made it a point-of-interest to stay fresh on digital media and design. I've designed mobile apps for both Android and iOS devices alike and understand the challenges each present. I've worked closely with development teams of all sizes and backgrounds to bring digital solutions to life that look beautiful on cinema displays, tablets and hand held devices.
The work presented here is a culmination of a very collaborative process in which I was the designer. Some are concept work that never made it past the client review. Most are published works.